B2B only

Catering to consumers focused on wellness, this category includes beverages that offer reduced calories, lower alcohol content, natural ingredients, or are free from additives and artificial flavors. These products may highlight nutritional benefits, such as antioxidants in certain wines or botanicals known for their health-promoting properties in spirits and liqueurs. Lighter options, like low-sugar cocktails or alcohol-free alternatives, provide choices that support balanced lifestyles without compromising on flavor or enjoyment.